Berkshire Blanket & Home Co.

Berkshire Blanket & Home Co. holds a distinctive place in the American home textiles industry, widely credited as the company that introduced the very first fleece blanket to the market back in 1993. Founded in Ware, Massachusetts by Rick Lotuff, the business began as a small operation on the fourth floor of a family-owned mill building and grew rapidly into one of the most recognized blanket brands in North American retail. Today, the company operates as the single United States branch of Sumec Textile & Light Industry Co., Ltd., a major Asian textile conglomerate, following its acquisition in 2016.

Berkshire Blanket & Home Co. designs, imports, and markets an extensive range of soft home goods, including blankets, throws, bedding accessories, and decorative pillows. The company is particularly known for its proprietary fabric technologies, which have helped distinguish its products in an otherwise competitive market. Its signature fabrications include Serasoft, VelvetLoft, MicroFleece, Fluffie, Extra-Fluffy, and PrimaLush, each offering a unique texture and comfort profile that resonates with consumers seeking premium softness and warmth.

Headquartered at 44 East Main Street in Ware, Massachusetts, the company employs between 51 and 100 people and generates annual revenues estimated at approximately $15 to $29 million. Its products are distributed through top-tier retailers across the United States and internationally, having supplied over 10 million blankets and soft home products to retailers and consumers globally since its founding.

The company’s New England-based design team works continuously to develop on-trend patterns and palettes while remaining true to its core fabrication innovations. Berkshire Blanket & Home Co. also produces private label and licensed goods for a broad range of retail partners, giving it flexibility and reach across multiple distribution channels.

For retailers, home goods buyers, and wholesale distributors seeking a proven blanket and soft home goods supplier with a strong brand legacy and innovative fabric development capabilities, Berkshire Blanket & Home Co. represents a trusted and creative partner in the North American textile market.